Brandbaron works with brands in getting their prospects and customers to experience existing and new products. This is done using various techniques with the objective of getting the customer to better understand the product and to be pre-disposed to making a purchase decision at the time of purchase.
The tools used here are:
• Road Shows and Exhibitions for Product Display
• Call Center to co-ordinate Experience Sessions
• Direct Mail to create the Desire to Experience the Brand
• Field Work for Visitation of Prospects and Customers
• Interactive Centers including Web, Kiosks and Instore POP
• Instore Promotions
• Seminars
• Trial Centres
Since experiential marketing could require the brand to create a simulation of the real experience or could be a deployment of a combination of tools, Brandbaron uses various contact tools to create these experiences.
Examples of our work are:
• Seminars to Educate Prospects about the Creation of the Product
• Sampling using Field Force
• Perishables Sampling using Road Shows and Retailer Locations
• Direct Mail with Samples
• Mail Drops
• Test Drives and Test Use
• Free Trial Offers